The Department of Theatre and Dance at the University of Colorado Boulder offers a professional MFA program in Experience Design (XD). This form of Experience Design is conducted by professionals in the Destination/Attraction/Event Design Industry. These are the people who create site and event-based interactive experiences for the public (e.g.: cultural and entertainment destinations, museums, theme parks, zoos, aquariums, memorials, selected retail establishments, exhibits and alternative theatre productions, etc.). These experiences tend to be immersive, having an impact on the senses, mind, body and spirit of attendees.
The professionals in this field talk about their jobs as being “storytellers.” The story is told through the design of a live, prescribed experience in some kind of locale or site, a destination created for the public. The process of designing that experience is collaborative and creative. Professionals in this industry seek new recruits who possess traditional design skills but can also think creatively, communicate with versatility and collaborate on a design team effectively. This program focuses on the development of those skills.
The alumni association magazine created an article about the program. To read the article, visit https://www.colorado.edu/coloradan/2017/09/01/art-experience.