Distinguished Professor John G. Lynch, Jr. has officially signed on as the 22nd Executive Director of the Marketing Science Institute (MSI) for 2022-23, following Barbara Kahn of the Wharton School and Carl Mela of Duke University in this role. MSI is arguably the most important industry-academic think tank in the field of marketing.
MSI bridges leaders in industry and academia to create a unique community that advances the scientific practice of marketing. MSI creates a network of top industry thinkers and top academics to identify, support and disseminate research on the most important developing issues in marketing.
"MSI has been tremendously helpful to me in my career. Some of my most successful work came from conversations with industry people at MSI that led to my work on internet retailing and really new products,” said Lynch.
“I want to help make that happen for others so that collectively we advance the science of marketing and contribute to the movement to make marketing a force for good in the world.”
During this appointment, Lynch will remain at CU as University of Colorado Distinguished Professor at Leeds School of Business, CU Boulder. Lynch is a Fellow of the American Marketing Association, the Association for Consumer Research, the American Psychological Association/Society for Consumer Psychology and one of five Fellows of all three organizations worldwide. In 2015, he was one of the 25 most-cited marketing scholars in the world. He has received the Paul D. Converse Award for Outstanding Contributions to the Science of Marketing and the Society for Consumer Psychology's Distinguished Scientific Achievement Award. Six of his papers have been honored as outstanding article of the year at the leading journals in marketing.
Lynch recently served as senior associate dean for faculty and research at Leeds from 2017-20 and is the founding director of the Leeds Center for Research on Consumer Financial Decision Marketing. He is also the founding co-chair of the Boulder Summer Conference on Consumer Financial Decision Making.
Lynch teaches undergraduate Marketing Research & Analytics, Fundamentals of Marketing & Management and an MBA course, Market Intelligence. He studies the psychology of consumer decision-making, particularly consumer financial decision making.
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