Course Credits: 3
Catalog Description
Describes the economic, geographic, political, and social forces that have shaped and continue to define global markets. Examines topics critical to success in international markets, including assessment of a firm's international capabilities, techniques for gauging the potential of international markets, international segmentation approaches, and alternative arrangements for entering foreign markets. Compares and contrasts product, price, distribution, logistics, promotion, and research decisions made in global versus domestic markets. Introduces students to financial arrangements characteristic of international marketing, including exchange rates and controls, balance-of-payment principles, import licensing agreements and tariffs. Same as INBU 5100. Formerly MKTG 3450. Requisites: Requires prerequisite class of BCOR 2400 (minimum grade D-). Restricted to Business (BUSN), Advertising (ADVT) or International Affairs (IAFS) majors with 52-180 units completed.
Semester(s) Offered
- Fall 2023
- Spring 2023
- Fall 2022
- Spring 2022
- Fall 2021 - In person
- Spring 2020
- Spring 2019
- Fall 2018
- Spring 2018
For Additional Information
For information about the time and location of this course, please type in the information for this course in this webpage. Please make sure to enter the institution and the semester about which you are inquiring as well.
*Note: When you click on this link, it may appear that you do not have access. If this occurs, please close the window and click on the link again.