When tasked to create an ad for one of her design classes, Lober thought using generative artificial intelligence would be a unique twist for the online dating platform Tinder. She said her goal was to create something that was moody, playful and dynamic. She took inspiration from the infamous Ross-Rachel relationship in the sitcom Friends and opted to make the text and dialogue semi-transparent, while still being the focus of the poster.
Inspired by the song “Delirium” by Elle Duyhre and her own mental health journey, Lober wanted to create something that was both easy to connect with and comforting. Through typography, she hoped to show the dichotomy between putting up a front of “feeling OK” and authentically expressing one’s mental and emotional state.
By: Jessica Lober
Strategic Communication
Jessica Lober is a strategic communication senior emphasizing in design.
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