Chris Vargo
- Associate Professor
- ADVERTISING, PUBLIC RELATIONS AND MEDIA DESIGN
Dr. Chris J. Vargo is an associate professor in advertising and Information Systems.
He enjoys using computer science methods to research social media, news, and advertising data using theories from communication, psychology and political science.
His new book explores how various types of machine learning can be used for computational content analysis, including Large Language Models (LLMs) and Generative AI (GAI). The University of Colorado Boulder’s Library has provided open access.
Chris currently teaches undergraduate analytics, digital advertising courses, and quantitative research methods at the doctoral level. He employs computational social science through his company, socialcontext.ai.
Chris has long been a computer nerd, but has three degrees in Advertising & Public Relations: a PhD from The University of North Carolina at Chapel Hill, an MA from The University of Alabama and a BA from The Pennsylvania State University.