Published: July 10, 2023 By

Maria KuntzThe radio was murmuring in the background and a few words popped out: “Boulder” … “football coach” ... “Deion Sanders.”

Wait a second — Deion Sanders? Prime Time? Neon Deion? One of the greatest athletes of my childhood? Nah, it couldn’t be. My kids tease me that my hearing is going, so I probably misheard, I thought. 

But a quick online search confirmed the speculation was real. Coach Prime was heading to Colorado. Shortly after, he was sporting a fabulous fur coat to make his debut as the Buffaloes’ new head coach … and the rest is CU Boulder history.

This issue we’re digging into the “Prime Effect” — the buzz online, around town and on campus — including a special interview with Coach Prime, who spoke to us from the heart about leadership and coaching. 

There are a million reasons to be proud to be a Forever Buff, and this fall suggests there will be many more. 

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Photo by Misha Photography