• Hours: 10-20/week, Hybrid (some in-person meetings and events required)
  • Pay: $16-20/hour 

Position Summary:

The College of Engineering and Applied Science is seeking a motivated and creative student to join our Digital Marketing team. In this role, you will play a crucial role in developing digital content to engage with College stakeholders and enhance our online presence through organic (search engine optimization [SEO], earned, other inbound) and paid digital strategies. This position offers a unique opportunity for a highly motivated student to gain hands-on experience in the field of digital marketing while contributing to the success and growth of our College.

Responsibilities:

  • Content Creation and Curation: Create / re-purpose original content for various digital platforms, including website/blog posts, infographics, videos, and newsletters, to showcase the College's achievements, programs, and events. Optimize content for keywords and SEO. Curate and post relevant content from College / Department sources that align with the College's mission, values, marketing / communications objectives.
  • Website Maintenance: Collaborate with internal website and creative teams and other content creators and assist with updating and maintaining the College's website – ensuring that all information is accurate, current, and visually appealing. 
  • Digital Advertising: Support the implementation of digital advertising campaigns to promote the College's programs and events. Generate reports related to campaign performance to facilitate decision-making and enhance ongoing / future marketing efforts.
  • Analytics and Reporting: Utilize various digital marketing analytics tools (Google, SEMRush, Looker dashboards, etc.) to monitor the performance of organic and paid marketing strategies.

Qualifications:

  • Currently enrolled as a student at the University of Colorado Boulder. Position NOT limited to College of Engineering & Applied Science students. All students across campus are encouraged to apply.
  • Familiarity with digital marketing trends and best practices.
  • Strong communication skills, both written and verbal.
  • Creative mindset with the ability to generate engaging content.
  • Basic knowledge of Drupal or other web content management systems (CMS) and graphic design tools such as Adobe Creative Suite, Canva, etc.
  • Analytical skills to assess campaign performance and support data-driven recommendations.
  • Strong organizational skills and attention to detail, with an ability to manage multiple projects and meet deadlines.
  • Ability to work independently as well as collaboratively in a team-oriented environment.
  • Passion for technology, engineering, and the mission of the College of Engineering and Applied Science.

Working Hours and Compensation:

This is a part-time student worker position, offering approximately 10-20 hours per week during the academic year, with the potential for additional hours during busy periods. The compensation will be commensurate with experience and in accordance with the University's student worker pay scale.

To apply for this position: 

Please submit your resume and cover letter by emailing Caroline Harrah.