Liu Liu
ICS Affiliated Faculty • Assistant Professor
Leeds School of Business

Research Summary

Liu’s research focuses on the intersection of marketing and machine learning, in areas such as visual marketing, branding, product design and innovation, social media, and consumer choice modeling. Prior to starting her academic career, she worked at Google for three years as a Software Engineer, doing large-scale machine learning for the AdSense system.

Liu currently teaches Pricing and Channels in the Leeds School of Business.