TIP SHEET: Humor expert available to discuss popularity of April Fools' Day

This Sunday, April Fools’ Day will be celebrated around the world with funny—and not-so-funny—pranks and hoaxes. 

The director of CU Boulder’s Humor Research Lab (HuRL) is available for interviews about the holiday’s international popularity and the broader psychology behind what makes something funny.

Peter McGraw, associate professor of marketing and psychology at Leeds School of Business, has extensively studied the science of humor with his research team at HuRL. His book, The Humor Code: A Global Search for What Makes Things Funny, attempts to establish a comprehensive theory behind what makes us laugh. 
peter.mcgraw@colorado.edu
720-470-2622

McGraw can be reached for interviews through Friday, March 30.

Download radio clips and transcript.

For additional assistance arranging interviews, contact:

Sam Linnerooth, CU Boulder media relations
sam.linnerooth@colorado.edu 
303-492-6431