Published: Dec. 1, 2023

In a season of superlatives, CU Boulder will have one more opportunity to celebrate being in the center of the sports world, as Deion “Coach Prime” Sanders as been named 2023 Sports Illustrated Sportsperson of the Year in recognition of his tremendous impact on CU Boulder, the community and on college athletics in general.

Sanders will accept the award at a free star-studded public event at the CU Events Center on Dec. 6 beginning at 7:30 p.m. In addition to the award, the night will also include the world premiere of “Coach Prime” season two, the hit docuseries from Amazon Prime Video. The docuseries, which does not become available to the public until Dec. 7, provides an inside look at the program and showcases CU Boulder. 

If you go

Who: Open to the public
What: Sports Illustrated Sportsperson of the Year Award and “Coach Prime” world premiere
When: 7:30 p.m., Wednesday, Dec. 6
Where: CU Events Center

Get Your Tickets

Activities include:  

  • Official presentation of the Sportsperson of Year Award, with the Sports Illustrated magazine cover featuring Coach Prime surrounded by CU students
  • Coach Prime-themed giveaways
  • A chance to win a free pair of Coach Prime Blenders sunglasses 
  • Watch the first two episodes of “Coach Prime” on the CU Events Center big screen

Register here to claim your free tickets. Tickets are first come, first served.