Assistant Professor • MSBA CMCI Director • Editor, The Agenda Setting Journal
Advertising, Public Relations & Media Design
Dr. Chris J. Vargo is an assistant professor specializing in data analytics and digital advertising. Chris employs the use of computer science methods to investigate social media data using theories from communication, psychology and political science. Research methods of specialization include: data mining, machine learning, computer-assisted content analysis, data scraping, APIs, investigative statistics, prescriptive and predictive analytics, data forecasting, network analysis, Python, information retrieval and computer automation. In the classroom,...