Are you not sure what emphasis to pick? Not sure what career or industry is right for you? Below you will find information about exploring each area of emphasis, career assessments, online tools and resources to research careers and easy steps to take as a student to prepare for the career of your dreams.

Area of Emphasis Guides

Accounting

Explore Accounting through this guide on suggested and required coursework as well as career opportunities in public accounting, corporate accounting, government and non-profit organizations.

Business Analytics

Explore Business Analytics through this guide on suggested and required coursework as well as career opportunities in data analytics, market research, consulting and more.

Finance

Explore Finance through this guide on suggested and required coursework as well as career opportunities in corporate or public finance; commercial, public and retail banking; personal financial planning, investment banking and money management.

Information Management

Explore Information Management through this guide on suggested and required coursework as well as career opportunities in consulting, digital marketing, financial services, IT services and more.

Leadership

Explore a Leadership focus addition to several management tracks through this guide on suggested and required coursework as well as career opportunities in supply chain management, IT management and more.

Marketing

Explore Marketing through this guide on suggested and required coursework as well as career opportunities in advertising, market research, brand/product management, marketing consumer goods and more.

Operations Management

Explore Operations Management through this guide on suggested and required coursework as well as career opportunities in aerospace, construction, electronics, financial services, healthcare and more.

Personal Financial Planning

Personal financial planning is a track option within your Finance emphasis area. The program’s curriculum has been approved by the Certified Financial Planner Board of Standards. After successfully completing the PFP courses, you will be eligible to sit for the national CFP® Certification Examination.

Real Estate

Explore Real Estate through this guide on suggested and required coursework as well as career opportunities in investment, development, asset/property management and more.

Social Responsibility and Sustainability

Explore Social Responsibility & Sustainability through this guide on suggested and required coursework as well as career opportunities in sustainability consulting, CRS reporting, risk managing and more.

Strategy and Entrepreneurship

Explore Strategy and Entrepreneurship through this guide on suggested and required coursework as well as career opportunities in consulting, energy, fashion, information technology, non-profit, transportation and more.

Talent Management

Explore Talent Management through this guide on suggested and required coursework as well as career opportunities in consulting, consumer products, education, government, healthcare, real estate and more.