EarthHero
Shopping for a Sustainable Planet
Jeff Day
Executive Summary
EarthHero has the vision to provide the ultimate online sustainable shopping
experience. EarthHero aims to empower consumers to make sustainable choices and to
understand the environmental and social impact of these choices. This is achieved
through providing easy-to-digest and relevant product information and curating an
inventory of sustainably focused products.
The MENV Capstone Team will create a mechanism for measuring the sustainability
and impact of our brands and products to help EarthHero increase transparency and
enhance the sustainable shopping experience for customers.
In summary, the Capstone Team will:
- Evaluate product sustainability by considering material inputs, manufacturing
processes, corporate social responsibility and give-back, waste reduction, and
packaging - Research relevant companies that communicate impact, as well as third-party
certification bodies that certify based on social and environmental sustainability
(we are currently B Corp and Climate Neutral Certified as well as a member of
1% for the Planet) - Conduct consumer research on what’s important in terms of sustainability and
product-related impact - Create a final Impact Report for external use, Measuring Product Sustainability
Guidebook, and a Buyer Toolkit for enhanced product evaluation