EarthHero Proposal

Shopping for Sustainability

Project Lead:

Jeff Day, Chief Operating Officer

Executive Summary:
EarthHero has a vision to provide the ultimate online sustainable shopping experience. EarthHero aims to empower consumers to make sustainable choices and to understand the environmental and social impact of these choices. This is achieved through providing easy to digest and relevant product information and curating an inventory of carefully selected products. The Shopping for Sustainability Capstone team will provide recommendations for the presentation of product sustainability information to help EarthHero increase transparency and enhance the sustainable shopping experience. Recommendations will be provided in the form of a guidebook with supplemental information and tools.

The Shopping for Sustainability team will evaluate product sustainability by considering material inputs, manufacturing processes, corporate social responsibility and give-back, waste reduction, and packaging. The environmental impacts of various materials and practices will be determined according to the most recent available scientific research. Multiple methods of evaluating product sustainability, as well as communicating that information to customers, will be explored. Lessons learned throughout this process will inform the recommendations made in the guidebook and other deliverables.

Key words:
Sustainable shopping, corporate social responsibility, transparency, product sustainability

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