• Specialization: Product Development
  • Instructor: Michael Readey
  • Prior knowledge needed: No prior background knowledge or experience is required; however, it is recommended courses be completed in order.

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Learning Outcomes 

  • Read an income statement, balance sheet, and statement of cash flows and calculate relevant ratios to determine the financial health of a company
  • Learn to read and prepare an operating and financial budget, resulting in a pro forma financial statement
  • Apply scenario and sensitivity analysis to a project’s cash flows
  • Learn to read and interpret a company’s Corporate Sustainability Report

Course Content

Investment decisions are often based on a company’s financial performance, and such performance is captured in its financial statements. The three examined in this course are the income statement, the balance sheet, and the statement of cash flows. Collectively, these provide a clear picture of a company’s profitability, its net worth, and how it manages its cash.

Financial statements inform management and investors about a company’s financial performance in absolute terms – dollars and cents. But it is often more valuable to understand performance in relative terms, such as gross profit relative to revenues, measured as a percentage. This makes it easier for management to compare one year to another and for investors to compare one company to another. Ratio analysis is the way this is done, and there are several categories of ratios that measure a company's liquidity, profitability, debt management, and investment potential.

Technical Managers are often tasked with preparing an annual budget for their project team, department, or product line. This involves estimating future costs, and in the case of a profit center, forecasting future revenues. Such forecasts can be made more reliable through a combination of qualitative and quantitative techniques.

Forecasting future revenues and costs for a project invariably involves uncertainty, and such uncertainty equates to financial risk - the greater the uncertainty, the greater the risk. Risk management is about mitigating financial risk by assessing a project’s valuation under a range of different conditions, identifying the variables that most contribute to risk, and creating a plan to minimize the likelihood of any financial downside.

Sustainability has become an important consideration in how businesses operate and govern themselves. Managers today focus on their company’s Triple Bottom Line: measuring environmental and social impacts along with their financial performance. Investors are interested in this too, and in response, companies with sustainability as a strategic objective now report their non-financial performance – enabling investors to assess progress toward sustainability goals.

This module contains materials for the proctored final exam for ME-EM degree students. If you have upgraded to the for-credit version of this course, please make sure you review the additional for-credit materials in the Introductory module and anywhere else they may be found.

Note: This page is periodically updated. Course information on the Coursera platform supersedes the information on this page. Click View on Coursera button above for the most up-to-date information.